This free discussion and networking event, Internet Marketing: Search Engine, Affiliate and Email Marketing will
be held at the Nance College of Business Administration, located at 1860 East
18th Street, room 118. Attendees are welcome to bring their lunches; refreshments
will also be provided by the sponsors, Cleveland State’s
Department of Marketing and the student chapter of the American Management
Association.
Significant changes have taken place in the Internet
marketing industry in the past year—and even more dramatic changes are on the
horizon. The November 29 event will examine how some of Cleveland’s leading companies are using web-based tools in new
ways to build sales and retain customers. The moderator is James D’Orazio, instructor
in the College’s Department of Marketing.
Jon Eggleton, Director, Online
Marketing, AG Interactive (an American Greetings company)
Patrick Duncan, Vice
President, Joann.com for IdeaForest, Inc.
Discussion topics include:
Search Engine
Marketing: How can Google, Yahoo and MSN help you build awareness of your
company and your products
Affiliate
Marketing: Work with web sites that attract your target market to drive
targeted traffic to your site
Email Marketing:
Design campaigns that improve customer retention
To register, please email j [dot] dorazio [at] csuohio [dot] edu, go to the Nance
College of Business web site at http://www.csuohio.edu/cba/mkt/register_noon.html,
or call the College at (216) 687-4771
Location
Nance College of Business Administration, 1860 East 18th Street, room 118