When I think about it, I always avoided BP before Deepwater - totally do now - they always seemed highest cost with the least local authenticity and creativity of the brands, markets and products. From a personal perspective, I saw them take over SOHIO and do little for the old home town, and then vacate - barely know SOHIO ever existed, yet I think the old HQ is still called the BP building - new BP ownership rejected our Oldenburg, which wound up in a different format and venue, by City Hall - what about them has there ever been to like, from the NEO perspective? That they are British? Our beer is better - they live on a tiny island and try to rule the world - they took over America to try to escape their own pollution and unsustainability in the first place...