I just found on Case Management Professor Sandy Piderit's blog, concerning the branding of Case, AKA Case Western Reserve University, that acting President Eastwood has declared that "that Case Western Reserve University by any other name does not smell as sweet to many people". Several years ago the university hired an out of state identity firm to remake the brand, which included shortening the name to Case and adopting a new logo that is described as a fat man carrying a surfboard. They spent $ millions, including for new signage, letterhead and brochures, cards, and all the other identity stuff out there in the local and global community - a bigger thing than it seems at first. The response was from indifferent to hostile - especially about shortening the name, as many alumni went to Western Reserve and loved that brand. See below the relevant excerpt from President Eastwood's letter to alumni announcing that "The University's official self-identification program should acknowledge Western Reserve as an equal partner with Case and formally represent itself in the market as Case Western Reserve University." Also in the letter, "In the coming days, the university will form an implementation group which will be charged with developing and implementing a process for recreating and adapting the university's graphic identity guidelines at minimal cost."

Spectrum – the Undergraduate Gay-Straight Alliance of Case Western Reserve University – and Case’s University Programming Board are pleased to bring the “Sex Workers’ Art Show” to Case on February 26, 2007.

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Who Says That Solar Panels Have To Be Ugly???

I was asked to post a photo of my house in Cleveland Heights where I put up some solar panels (solar shingles) last summer: 

 

This was tucked away in the Cleveland Plain Dealer Business section today, straight out of Associated Press, without any local perspective - yawn, how boring is this subject. Well, over the next few months expect to see it is not so boring!

    Claude Monet's paintings are pretty. For this reason some people love his work and other dismiss it as decorative and superficial. "Monet in Normandy", the exhibition on now at the Cleveland Museum of Art, brings us over 50 works by one of the world's best known painters and presents them in an intellectual manner that may even make you see those water lily tote bags and umbrellas in a different light.

        Sarah Taylor (via Fletcher Miller)  just brought this news to my attention.  The Toledo Regional Growth Partnership  has an application submitted to the U.S. Department of Energy’s National Renewable Energy Laboratory to design, construct and operate a facility capable of testing wind turbine  blades up to 100 meters in length. 

George Nemeth was good enough to include a link to this wonderful write-up of Hunter Morrison' meeting with "The Bloggers" at the Midtown Brews activity earlier this month. I thought it said a lot. From: http://shoutyoungstown.blogspot.com/2007/06/polder-model.html

>Pondelok, február 12, 2007

If you have the time one evening or weekend, please listen to it.

The marketing and advertising industry is constantly teasing us with trendy, cool and largely superfluous products. To judge by investment in advertising, it takes more and more to achieve the same effect. With all that stimulation it is an effort asking just what we stand to gain.

 

In what represents significant progress with a very positive trend, the Cleveland Institute of Art has announced their selection of one of the world's most respected hip young architecture firms, MVRDV, to design the new campus for CIA. Based out of Rotterdam, the Netherlands, the new CIA design will be MVRDV's first work in North America. Add this to the selection by MOCA of Foreign Office Architects of London, for their new museum and we have two of the hot creative properties in the world focusing their best efforts on two of NEO's most important institutions and design projects, both located within strolling distance in the University Circle redevelopment area called "The Triangle." 

 

For the second consecutive year, East Cleveland Mayor Brewer met with Meet the Bloggers today for a very candid and fascinating discussion recorded on audio for Meet the Bloggers podcast, and on video for other Internet release in the future. I was pleased to participate and found the discussion and Mayor Brewer's insights remarkable. I believe the other participants agreed. I'll post a comment here when the podcast is posted on Meet the Bloggers and you should be certain to listen! For now, some thoughts from this morning...

George Nemeth and Tim and Gloria Ferris of Meet the Bloggers are sitting down with East Cleveland Mayor Eric Brewer tomorrow to capture what no other media outlet even attempts, being news in the words of newsmakers. Feel free to join them at East Cleveland City Hall at 10 AM February 16, 2007

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As my first post since realneo.us became realneo.org, I'd like to propose a program of Intergenerational guitar classes, I believe Charlie Mossbrook will be happy to instruct. There should be a suggested payment for the class, to compensate Charlie. I'd love to see the classes held in East Cleveland - perhaps the Helen Brown Center or MacGregor, or both. The class would be open to all ages from say 12 up. I believe the only other thing we would need is guitars - so I guess we will need to ask for donations.

 

At times, too little money is better than too much. Anyone who is worked with start-up companies understands this point.

With too little money, entrepreneurs are forced to be resourceful. They focus on challenges really matter. They learn to learn from their mistakes. When times are tight, entrepreneurs take small steps to test ideas then expand the successful ones. They gain powerful insight from their mistakes.

Today, a growing movement for sustainable agriculture and locally grown food has emerged in Northeast Ohio, garnering increasing support and acceptance. Not only does this movement address many environmental and social concerns, it also offers innovative and economically viable opportunities for growers, consumers, policymakers, home gardeners, and many others in the food system. As this quiet revolution takes shape across the United States, activists in Northeast Ohio are on the leading edge and have the ability to transform the region.

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Thanks to Susan Miller for pointing out an important article in the 02/03/07 Plain Dealer regarding the war to eliminate lead poisoning in our region by 2010 - an outlandishly aggressive objective, as Cleveland ranks among the top five cities nationally for lead poisoning. In 2004, St. Luke's Foundation funded what has been the most important collaboration ever for the future of Northeast Ohio: the Greater Cleveland Lead Advisory Council (GCLAC), aligning over 80 agencies and organizations at local, regional, state and federal levels toward the common objective of lead eradication in our region within the next three years. On February 1, 2007, St. Luke's brought together the leadership of many other foundations for the expressed purpose of convincing as many foundations as possible to join them in funding the next three years of GCLAC initiative. The article states the objective of raising $3 million from foundations to leverage for far greater support from government sources.

These  Five (5) requests regarding the Cleveland-Cuyahoga County Port Authority (Port Authority): from Ed Hauser are really worth reading. As soon as today the Cuyahoga County Commissioners may reappoint Carney or hold off - that will be very signficiant. Ed is keeping track of all this and asked me to make sure this letter posted below is very visible.

 

The following survey results from a BBC poll should not come as a surprise to anyone - the world, including the people of the United States, is unhappy with the US role in the world these days... "among Americans, the number of those who viewed their country's role positively fell to 57% - six percentage points down from last year and 14 percentage points down from two years ago.See a full article on this posted below and linked at BBC News here.

I watch the BBC 11 PM World News, rather than the local Northeast Ohio news, because I want an international perspective on affairs in America and world-wide. To learn what is happening in Northeast Ohio, I use the Plain Dealer as one frame of reference but depend on personal research, involvement in the community and connectedness through networks and alternative media, increasingly found through the Internet, to know what is happening in the region.  The main reason I find it necessary to look outside the US mainstream for news is well documented by a project out of Sonoma State University called Project Censored, "which tracks the news published in independent journals and newsletters. From these, Project Censored compiles an annual list of 25 news stories of social significance that have been overlooked, under-reported or self-censored by the country's major national news media."  Below is their list of stories over-looked and/or self-censored by the country's major national news media in 2007 - how does this fit with your observations on the world as reported by mainstream media in NEO and America?

 

Thanks to an anonymous donor, East Cleveland has received some excellent equipment to start setting up a pilot proof of concept wireless broadband mesh network in some part of the city - location to be determined. The donated equipment is from a similar proof of concept deployment in Washington, D.C., and includes several commercial wifi antennas and routers and cabling to set up a small multipoint demonstration network, running the open source CUWiNWare mesh application and wifiDOG contained portal application, all routing to the city of East Cleveland's open source Drupal community portal, at http://eastcleveland.org. All this, combined with other digital divide bridge programs there, makes East Cleveland approaches to information technology some of the most interesting in America.

 About three weeks ago, I received the first "Letter to the Editor" in the history of REALNEO. Lots of people send me press releases and event info and tips on cool content, but never has someone sent an opinion editorial to be posted for them (probably because REALNEO is open for anyone to create an account and post content and comments themselves). The letter to the editor was titled "Lead Paint - You Are Idiots" and was received from someone named Kim Falk (he authorized publication of his name) and the email address was from Sherwin Williams. A little googling and I learned he is an employee there - a very enthusiastic and loyal one, to be sure... he was responsible for Sherwin-Williams donating paint to help in the repair of the Pentagon after 9/11. So I was not surprised to read he is protective of his company in defense of them being sued over lead. Still, I was intrigued by the language he uses in his editorial, published below.

Just in case you missed the international headlines on the subject..  lets break it down for you.  But first some local background... Out in Aurora, accross from Geauga Lake, Walmart built its store on class 1,2,and 3 wetlands in some of the most protected wetlands in our state.  All it takes is money, right?  The developer "Heritage Development" had environmental reserves of 7M$ and only paid a fine of 1.2M$  What a bargin.  Nature Bats Last.   But go look at nature fighting back.  See the cracking pavement sidewalks from the hydric soils... HA HAA.  Take note of the isolated pocket of forest in the middle of the parking llot, it was a concession!    Then last week I read about the walmart atop cityview landfill.  Sky high levels of vinyl chloride, illness clusters covered in a recent free times or scene.     With that frame in mind....now onto the latest scoop that is NOT from YOUR back yard: